SheandElle of Morocco – Frequently Asked Questions (FAQs)

A: My rugs are handwoven by women artisans in Morocco using traditional techniques passed down through generations. I make sure the pieces I choose have a touch of Scandinavian minimalism. This allows me to preserve the rich culture and ancient techniques while offering a modern aesthetic. It’s this Moroccan-Scandinavian fusion that sets my rugs apart, creating timeless pieces that bridge tradition and contemporary design.

A: I offer a curated selection of Moroccan rug styles, including Beni Ourain, Boujaad, Azilal, Mrirt, and potentially Vintage rugs. Each style, though, has its own story, regional significance, and distinct aesthetic.

A: Yes! Every rug is handmade in Morocco by skilled women artisans. I work directly with a family-owned cooperative that partners with these local women, ensuring each piece is made with authentic craftsmanship. This cooperative is committed to ethical practices, fair wages, and sourcing sustainable materials, allowing us to cut out intermediaries.

A: I believe in cultural appreciation, not appropriation. By purchasing directly from She&Elle of Morocco, you’re supporting women artisans, preserving traditional craftsmanship, and engaging with Moroccan culture respectfully and ethically.

A: For me, it’s about genuine connections. With my personal roots in Morocco, I work directly with the artisan partners who create my rugs. This direct relationship means I can ensure fair wages and safe working conditions. It’s also crucial to me to offer transparent storytelling about each rug’s cultural background, celebrating its true origins. My ultimate mission is to empower these communities, not to exploit them, upholding the integrity of Moroccan craftsmanship.

A: Learn about the rug’s origins, honor its craftsmanship, and share its story with others. I provide information through articles and social media content, about its makers and cultural significance, so you can appreciate and celebrate its heritage.

A: My rugs are crafted by women artisans in Morocco, selected for their expertise and commitment to traditional techniques. I am trying to build long-term partnerships based on mutual respect and fair compensation.

A: I prioritize organic and locally sourced materials, and I am committed to ensure sustainable practices throughout the production process.

A: Supporting the artisans is at the heart of my business. I aim to reinvest my revenues into the artisan communities, focusing on their growth. I firmly believe that these women deserve immense appreciation and ongoing support for their beautiful work. I’m dedicated to making a lasting positive social impact and empowering these talented artisans for their future.

A: I currently ship to Scandinavia and the EU, with plans to expand to other places in the future.

A: Shipping is calculated based on weight, I am planning to use UPS services.

A: I accept payments in Danish Krone (DKK) and Euro (EUR) via secure online payment gateways. I also accept cash payment at the pickup (only applicable in Copenhagen area). For more information visit Terms and Conditions.

A: I provide a detailed rug care guide with each purchase and have maintenance tips available on my blog and Instagram highlights. These rugs are designed to last when cared for properly.

A: Customization options (size, color, design) are in the works! Stay tuned or contact us if you have a special request.

A: The business is founded and run by me, Yossra Benzad, an entrepreneur with Moroccan-Italian roots, based in Copenhagen. My mission is to share Moroccan culture through ethical design, storytelling, and community empowerment.

A: You can reach me at Info@sheandelle.com or call +45 27850694. I’m happy to answer any questions or provide additional information.